case study competition

As the year is coming to an end, the students in the Marketing 11/12 and Innovative Business Strategies classes have been assigned their last case study of the year. This case revolves around the decision that Red Lobster has to make on whether or not they want to shift their focus towards a consumer segment known as the experientials. The top 5 teams have been chosen and will progress into the final round to present their final solution on June 11 to three judges. Good luck to the finalists! 

Mary truong

Mary is the latest addition to the Supply Operations team at Telus. She is a forecaster on the Wireline Infrastructure team, working together to ensure that material requirements for project builds are met as efficiently as possible. Prior to this, she was a part of the Supply Chain Team at Trialto Wine Group. Upon recent completion of the APICS Certified Supply Chain Professional designation, she continues to look forward to meeting and collaborating with passionate individuals and challenging herself as a professional. Mary graduated from the UBC Sauder School of Business in 2016.

Jasper lin

Jasper is a former student of Windermere, graduating in 2003. He attended UBC, where he majored in accounting. After graduation, Jasper pursued his accounting career, obtaining his CA designation in 2010 while working at a public accounting firm. He is currently a manager at Meents & Company, CPAs, working with small and medium-sized businesses, providing services in accounting, tax compliance, and tax planning. 

Patrick lin


Patrick Lin graduated from Windermere in 2002 and obtained his Bachelor of Commerce in 2006 from the University of Toronto.  He spent an additional four years in Toronto where he articled at Ernst & Young before moving back to Vancouver.  Patrick is currently the Controller of a privately held real estate company in Vancouver.  His portfolio of properties managed includes both the Shangri-La Hotel and the Fairmont Pacific Rim in Vancouver.  Prior to this role, Patrick spent four years working as a Financial Reporting Manager for a real estate company that was publicly traded on the Toronto Stock Exchange.  In his spare time, Patrick enjoys cheering for the Raptors and occasionally playing pick up basketball.